Customer profitability analyses

Detects customer profitability analyses: a customer profitability / cost-to-serve / customer lifetime value phrase combined with populated per-customer data - rows keyed by a customer identifier, labelled margin/profit/revenue values or labelled customer identifiers. Phrase-only mentions stay discovery-only.

Type: regex
Engine: boost_regex
Confidence: medium
Confidence justification: Enforce tiers require populated dataset structure (a data row keyed by a customer/record identifier, a labelled value or a labelled identifier) beside the topic phrase; a column header on its own only counts toward 85, so blank extracts stay at 65. Help pages, policies, product copy and news that only name the topic stay at 65. Medium because internal analytics documentation with worked examples can still reach 75.
Detection quality: Topic false positive
Jurisdictions: global
Regulations: Privacy Act 1988 (Cth), Information Privacy Act 2009 (Qld), NDB Scheme (Cth), GDPR
Frameworks: ISO 27001, ISO 27701
Data categories: pii
Scope: wide
Risk rating: 8
Platform compatibility: Purview: Compatible, GCP DLP: Compatible, Macie: Compatible, Zscaler: Compatible, Palo Alto: Degraded, Netskope: Unsupported

Pattern

(?i)\b(?:customer\s+profitability|profitability\s+analys[ie]s|customer\s+margins?|customer\s+lifetime\s+value|revenue\s+per\s+customer|cost\s+to\s+serve|profit\s+contribution|account\s+profitability)\b

Corroborative evidence keywords

cost allocation, rebate, pricing, price increase, unprofitable, reprice, wallet share, cross-sell, commercial-in-confidence, key account, data record, database record, record set, data extract, data export, database table, spreadsheet, data registry, registry entry, master data (+2 more)

Proximity: 300 characters

Should match

Customer profitability analysis FY26 - commercial-in-confidence customer_id,customer_name,revenue,cost_to_serve,gross_margin_pct C104421,Harbour Logistics Pty Ltd,412300.00,96200.00,23.3 C104587,Coral Coast Freight,188450.00,121900.00,-4.1 Reprice or exit the unprofitable key account list by Q3. — Profitability extract - header plus customer rows and commercial evidence (85)
Customer profitability - Harbour Logistics Pty Ltd Customer ID: C104421 Gross margin: 23.3% Cost to serve: $96,200 Recommend a price increase at renewal. — Labelled customer ID and margin values with pricing evidence (85)
Account profitability review Customer ID: C104421 Notes to be discussed at the regional meeting. — Single labelled customer identifier (75)

Should not match

Policy guidance: customer profitability analysis compares revenue, cost to serve and gross margin for each customer. Use the approved allocation model and store outputs in the finance workspace. — Finance guidance naming the measures
Customer profitability analysis customer_id,customer_name,revenue,cost_to_serve,gross_margin_pct — Blank extract - column header only (65)
Banks are using customer profitability models to reprice small business loans, analysts said in a news report on Monday. — News item
unrelated generic text without domain phrases — Unrelated
merger fundraising — Unrelated

Known false positives

Privacy notices, help-centre articles, product pages and policies describing customer profitability. Mitigation: They name the topic without populated rows, labelled values or identifiers, and guidance/help framing is excluded, so they stay at 65.
Analytics training material and documentation with worked examples of customer profitability. Mitigation: Training and template framing is excluded; unframed worked examples with realistic rows can still reach 75.
News and industry commentary with aggregate statistics. Mitigation: Aggregate percentages are not keyed to a record identifier, so they do not satisfy the row or labelled-value structures.